The sun can’t be on everyone.
In a hurry to double 11, the red nuts short show recently launched the “Search the same money” short play with a cargo survey. The user automatically pops up a “search for the same amount” when watching the short play, and the page presents the relevant commodity entry when the play is suspended, which now covers almost all the short plays inside the platform station.
The red fruit shorts are officially cut into a tremors-conductor flow chain, which means that the ecological synergy of the bytes is moving deeper.
At the same time, the QuestMobile 2025 Autumn Report shows that the demand for users in the short video field remains strong and that advertising resources are being concentrated on a continuous basis. As of August, tremors and fast-flowing flows had increased by 11.6 per cent and 5.6 per cent, respectively, while advertising costs for the entire video had reached 38.8 per cent, with a strong lead running the media industry.
The external market environment for long video is becoming more unfriendly, but the more the coins become, the more the tide of fragmentation, the more the desire to reach depth and the more efficient and quality content systems are set up, the more the platform will become the central engine for the definitive “acceleration”.
In other words, long video still has absolute non-replaceability, but if it is to truly break the game and bring about a new development, it will also require deep-rooted work and abdication of mediocrity, turning the crisis into an opportunity to interact with users in depth.
Under the new subject, there must be a new “methodological approach”.
Following the video, Mango TV, followed by Hunan Watch, Beijing Watch, Jiangsu Watch, Guangdong Watch, Liaoning Watch, Xinjiang Watch, and Xinjiang Watch Director, who jointly broadcast the new “Songsongsing 2025” show, a series of 2026 video V video festivals was held on 27 and 28 of this month.
While the “methods” presented by the two parties at the conference focused on the advantages and paths behind them, the core logic is, in the end, a sentence — “good content” — to create a precise resonance of emotional values.
And this is in harmony with the charisma and the coolness.
“IP” is still the main melody.But the head changes.
Take a look at it.
The latest edition of the 2026 drama, published in the General Assembly, consists of six chapters and more than 120 major plays, which are based on IP and cover a wide variety of topics, including reality, civil war, historical dramas, female legends, urban emotions, and criminal investigation of suspicion.
However, while the televised video is still increasing to the IP, it is clear from the “years and years” chapter, which brings together super-powers and actors, as well as from the series of “Once” and “The Rise of the Wind” , which successively appeared on the microblog of the Congress, that there has been a significant shift in the choice logic and direction of its “head” development.
That is, moving from a simple “flow + IP” superstitious formula to a more ingrained, emotional-resort, and deeper-deep cultural energy generation, while giving higher priority to continuous innovation.
In other words, the video is going to have to be “public content” and it is going to be more aesthetic.
There’s no one, Wang Xiaoxiang, Chief Content Officer, Aki Art. At the 2025 Achiacho iJoy Autumn Conference, it was also reiterated that the creative strategy of Achia is to strive for “single” and to emphasize that “single” means keeping a sharp focus on each subject type.
In the view of the entertainment minister, the core cause of this “unaccompanied” can be summarized as follows:
First, the publication of the “Wire 21 article” has defined a clear development orientation for the production of the theatre industry, and has led to a steady shift towards high-quality and high-value industries, moving away from the mediocre and routing model.
Second, today’s viewers are not satisfied with the low-intensity of the surface, placing higher demands on the ideological and artistic dimensions of the series.
Thus, in the broader context of the continued diversion of short content from market attention, long-video platforms, in order to retain core users with dramas and achieve user-enhancement, have to build “high-value IP” core differentiation barriers and create a unique and continuous base for themselves.
From a single perspective, the Mango family is also taking the initiative in this creative direction, producing a number of bright-eyed works, such as Mishun and Longevity, a novel adapted from the same name of the Mao Jianjun army, The Lady in the Eye of Sindh Lai, the Infinite Circulatory Cycle Redemption of Life, directed by Lee Wing, but the focus of the heavy-pound IP reprogramming is still on the Goose, the love track, and so on.
In addition, its long-standing classic historical drama, The Year of the Pacific, has also been broadcast in conjunction with the message video and the Acquaintance.
But it is also understandable that, after all, the script is a traditional short board of mango TV, which still needs to grind its strength step by step, compared to the long-term deep tillage and accumulation of Aeuten on the track. It is indeed more in keeping with its current pace of development, when experience is accumulated, when fundamentals are firmly established and when it is gradually expanded to multiple high-value tracks.
“Victor” and “new”Everything about emotion.
Compared to the play, choreography itself is a form of content “from emotion to emotion,” and as “emotional value” becomes more of the “psychological demand” of the user, the quality of this “emotional closed circle” becomes more critical, and the precision of the user’s emotional capture and continuous innovation is, by definition, central to the competitiveness of current and future choreography.
In response to this call, it is clear to us that both families have not confined themselves to a single path in the search for the supply of emotional values, but have each handed over a different strategy to make the transmission of emotional values more hierarchical and appropriate.
In terms of televised videos, the classic IP for platforms such as ” heart-momenting offer 8 ” , ” Heart-motion signal 9 ” , ” 50 km of Peachwood 6 ” , ” Hahahahaha 6 ” , ” Time to go 4 now ” , ” Spectacular and Ta’s Friends 3 ” , will continue to be sharpened in the core direction of deepening themes, expanding scenes, and upgrading experiences, while two of the new flashes that have been validated this year, ” The Earth Super Fresh ” , ” One Food God ” , will be clearly launched in the second season, which will continue to provide a strong support for the high-quality emotional value of the platform’s output and for solid user resonance.
In parallel, the televised video also draws on a variety of dimensions, such as female friendships, poverty-challenging challenges, old-age relationships, tumbling expression, female growth, and a new version of “The Three Sisters,” “The Man Says Loves You When the Sun goes Down,” “The Masters” and “The Flowers Unlimited” “The Crazy Wave Mountain” and “Mr. Magical Songs” and so on.
The Mango TV is also following a two-pronged approach of “View Old” and “new”, but unlike it, its “new” covers both innovative exploration of the whole new conglomerate, typically in the form of “Good-bye friends” from the restoration of friendship, “Deva holiday” from the “era of uncles and uncles”, a cross-country sound of cultural exchanges focused on the Motion Horizon, and a new re-energence of classic IP, including “We Come 3”, “Dear Hostel 2026”, “New Dance Storm”, “The Big Brother with Flows” and “The Official Book of Life in Desired”.
Nevertheless, there is a high degree of convergence between the core demands of the two families, which are to achieve the dual link between content values and user feelings by allowing cosmology to carry a sense of temperature and live life, so as to reach out to the general public, so as to trigger deep emotional resonance.
Of course, the most important thing is that it appears on both films at the same time.
As the first-ever fusion programme, jointly produced by the eight platforms, the eco-level linkages given to Voice Up 2025 are not only expected to break the single platform traffic ceiling, but also to achieve global penetration of the programme from a core audience to a broad population through multi-platform matrix complementarity of resources and flows, which will allow the troupe to build on high-quality IP links to enhance their content impact, provide a long video of short-content drift pressure and provide a replicable model of “task-to-win” down-flow dilemma.
It should be noted that the first day of the show was scheduled for the autumn of 2025, the day of the conference. This arrangement, on the other hand, helps to increase the visibility and impact of the programme, as well as to attract more advertisers and partners to the Mango system.
To break the game and move towards new.
According to QuestMobile data, as of July 2025, only the mango TV families had continued their growth trend, with the number of live monthly users of QuestMobile videos, Achilles, Mango TV and Cool Video being 365 million, 358 million, 284 million and 202 million, respectively.
However, in terms of ring-based performance, the upward pressure for expansion also continues to increase.
To make matters worse, the Mango supermedia’s financial statements for the third quarter of 2025 show a double decline in operating income and net profits: business income decreased by 11,82 per cent to $9,063 million over the same period, net profits decreased by 29,67 per cent to $1,016 million over the same period, with net earnings and profits falling by 6.58 per cent and 33.47 per cent, respectively, in the third quarter.
Change must be embraced and made.
On 24 October, a televised video officially announced the launch of the “Television Ai creation competition i short play”, which, with a high prize of $1.2 million, invited all social creators to make a sincere offer to create the future of the short play. And at the current Congress, I am the star of the short play, which will help the short actor to grow and release his potential in the future.
Moreover, the “Five Superlinks” system, introduced in the televised video in June this year, has been laid down in an orderly and steady manner through the adaptation of the “Flaming Fire” novel from the medium-style Quesulu feature, the “Foundation of the Strangers” novel, as well as specific works such as the original series “Gold branch” written by Cao Tin.
On the other hand, Mango TV launched in October the AIG Micro-Sync Creator Ecology Program, which will provide multiple support for 100 microsynthetic scripts, comic copyright IP, AI creative tools and financial flows, and will continue to expand the supply of quality microsynthetic content.
Soon after, the first premonition was published by Hunan Watch and Mango TV, adapted from the classic IP Rejouge, the micro-short play Rejouge, which made a subversive adaptation of the original IP to tell the story of “Backing the Right” in the original book of Red Stars going through the broken Rejuge. Beyond this play, Mango TV also has other classic IP shorts such as The New Dragon Gate Inn, The Ghost of the Spirit, The History of the Martial Arts.
All businesses that can cross the cycle can move from inertia to inactivity. We are confident that the time will not fail the stubborn opponents and that the gift of growth will finally come.
