Autumn Gudu, the weather is getting cold. The 10 miles of the river’s visual base in the new region of Xianxiang is a popular scene: in the theatres of hospitals, factories, bars, etc., the actors are all involved and the directors are watching the monitors. In outdoor squares, staff members were able to view the script and discuss it.
The site, which has more than 300 filming scenes, hosts an average of 12 theatre groups a day during the season, and is a lively witness to the development of the local micro-short theatre industry. On the basis of pre-emptive advantage, the Sian short play once accounted for more than 60 per cent of the country’s production, which the industry described as “the capital of the micro short play”. As more and more competitors enter the market, Sian is also experiencing cross-border integration towards “value-led” transformation and transformation.
Root: pre-advantages to scale effect
In 2023, the micro-short show ” No Two ” became a landmark event in the industry with 8 days’ worth of billions. According to Li Tao, General Manager of the Sianfung Advertising and Cultural Dissemination Company Ltd., the author of the show, the company entered the micro-short play track in 2022 and managed to succeed and usher in the spring of the industry.
In 2023, over 60 per cent of the country ‘ s micro-short operas were from Xi ‘ an, and 80 per cent of the explosive products were produced by the Si ‘ an team.
The group filmed a short play in an outdoor scene in Xi’an. Media Center for the Western Sanctuary
The rise of the Sian short play was no accident. “There are a relatively large number of information-flow advertising companies here, and the inherent logic and micro-shortness of the drama-type advertisements taken are similar and smooth.” Lee Tao said that as a source of “Western Films”, deep talent accumulation also provided strong support for the development of the Sian micro-short opera.
Policy support is also very effective: the Xinxi Department of Radio and Television has published ” A number of measures to support the development of the micro-fatry industry ” , with real money and silver to encourage the creation of fine works; and the Sian region has developed a number of shooting sites to attract firms to scale effects.
“To date, five shooting sites have been set up in the Xinjiang region, which brings together more than 50 micro-synthetics and associated support enterprises, the largest number of micro-synthetics and the highest industrial concentration.” According to Yang Binbin, Deputy Director of the Department of Information and Communications of the Xinjiang District.
Change: the challenge of the 2.0 era of micro-short drama
At the New Axis Film Industry Base in New East City, West Ham Xinjiang District, a photographing announcement revealed a silent change in the industry: only two of the six plays were masters, while the others dealt with topics such as reunification, medical care and “the three farmers”.
From the exaggerating dramas of “favourable” stimulation to a great deal of realism, the change in content reflects a new dynamic of transformation and escalation. The White Paper on the Development of China’s Micro-Synthetic Sector (2024) shows that micro-synthetics, driven by external management and the logic of endogenous development, have returned to reason, gradually moving from audio-visual “products” to “works”, beginning to the 2.0 era.
Staff from a video and video company in Xian are editing micro-shorts. Media Center for the Western Sanctuary
“Now, the platform and the producers are beginning to move away from `flow-only’ and towards the pursuit of content values that are directly counterproductive.” According to Li, the director of the Osei Osei Wei Wei Wei Wei Wei Wei Wei Wei Wei Wei Wei Wei Wei Wei Wei Wei Wei Wei Wei Wei Wei Wei Wei Wei Wei Wei Wei Wei Wei Wei Wei Wei Wei Wei Wei Wei Wei
The industry’s “container” means that there is a growing demand for professional authors, directors and operators. At the same time, as the cake was made big, more cities such as Zhengzhou and Kim Hua were working on the short play track, and Sian was under a lot of pressure.
Li Jie, Vice-President of the Network Writers Association of Shaanxi Province, argued that the Sian community of writers would continue to have an advantage in the micro-short play industry if it was able to use good Internet thinking and tap local historical and cultural resources to produce more high-quality scripts.
Looking forward: “Micro-Sphere Plus”
In the face of change, deep exploration of historical and cultural resources and realism, and the promotion of micro-fellows from “emotional fast food” to “value resonance”, are key to a new race in Xi’an. “In these two years, we have produced more than 20 small rural dramas of our own initiative, which reflect the extraordinary fire of ” One Live, One Live ” for young people to start their own businesses back home.” The CEO of Xinxiang Xinxiang Xinjiang says:
The Old Helmets with New Owners, which focus on traditional arts, were selected for the National General Directorate of Radio and Television’s “Travel with Micro Shorts”, which focuses on the theme of combating trafficking in human beings, with a cumulative number of millions of people on the air … A new series of explosive works highlights the new work of Sian. At the same time, the impact of micro-short dramas in terms of empowerment and empowerment has become more evident.
In West Ham International, the presence of firms covers the upstream and downstream stages of creation, investment, publicity, etc., and micro-features have become new engines of industrial development such as XR. In recent years, Sino-Sino-Sino-Sino-Sino-Sino-Sino-Sino-Sino-Sino-Sino-Sino-Sino-Sino-Sino-Sino-Sino-Sino-Sino-Sino-Sino-Sino-Sino-Sino-Sino-Sino-Sino-Sino-Sino-Sino-Sino-Sino-Sino-Sino-Sino-Sino-Sino-Sino-Sino-Sino-Sino-Sino-Sino-Sino-Sino-Sino-Sino-Sino-Sino-Sino-Sino-Sino-Sino-Sino-Sino-Sino-Sino-Sino-Sino-Sino has created over 1,000 mini-Sino-Sino-Sino-Sino-Sino-Sino micro-Sino-Sino-Sino-Sino-Sino-Sino-Sino-Sino-Sino-Sino-Sino-Sino-Sino-Sino-Sino-Sino-
It is located at the Ten Mile River Film Base in the new region of Xianxiang. Media Center for the Western Sanctuary
The University of Western Transport School of Journalism and New Media, Professor Ping, said that the Micro-System Dissemination and Application Assessment System’s “Mixer Index” had found that over 70 per cent of users had improved their interest in viewing areas through drama. The short play is a good vehicle for telling local stories, leading the cultural brigade, non-fun, food, etc.
“More short dramas begin to build core competitiveness with solid narratives and fine productions that not only have recreational and emotional values but also give them the ability to create social values.”
