At present, artificial intelligence is bringing great dynamism to the cinema industry, particularly in the area of short drama. Since the beginning of 2024, the country ‘ s large-scale video-image model, represented by a dream, a fast hand, has accelerated overtones, with different institutions and different types of works emerging as springs of rain. In July 2024, ” The Three Stars: A Revelation of the Future ” , the country ‘ s first AIG (Advanced Intelligence Generating Content) short play, which was licensed for the distribution of online dramas; ” The New World Loading ” , which appeared in June 2025, which is the world ‘ s first AI module animated story book; and ” You are in My Mind ” , an AI-generated school love short play, which is a representative of traditional video companies such as TVB in Hong Kong. Outside the country, Nai Fei launched a one-hour traditional one-hour series in 2025, ” The Everman ” , which also achieved, for the first time, a large-scale use of the long series to generate effects for AI.
Artificial intelligence is rapidly becoming the “infrastructure” of the film industry from “product labels”. The innovation in workflow and creative thinking brought about by artificially intelligent technologies has resulted in a significant emancipation of audio-visual content productivity, with lower-cost, larger-scale and faster production, becoming a new normal for the short play industry. According to practitioners, with the latest artificial intelligence applications, one or two short dramas could be produced per person per day, increasing production efficiency more than tenfold, while the cost was reduced to less than one tenth of the scenery, while ensuring basic quality.
It can be said that, as technologies become more iterative and more widely applied within industries, the audio-visual content generated by artificial intelligence has largely met the “readable” “acceptable” quality standards. How to move from “seeable” to “good” is still a challenge for both industry and creative subjects.
For industry actors, there is a need to move quickly away from fast-track thinking, to effectively integrate resources and to proactively build productive relationships that are adapted to AIG productivity. In February this year, the National Radio and Television Directorate issued a circular on further integration of development and security for the healthy and prosperous development of the web-based microtrama industry, advocating for the exploration of microtrama creation and the deep integration of technologies such as artificial intelligence and online literature and online games. Many agencies and platforms have also issued AIGC incentive policies. Mango TV, aimed at global creators such as producers, colleges, and individuals, launched the “AIG Micro-Sync Creator Ecogram”, which empowers creators through copyright IP, AI tools and financial flows; accelerates the development of online literary IP reserves using the “AI+ Comics” engine; and Sky Reels, an AI shorts creative platform, was launched in Kuala Lumpur and opened the overseas shorts play business block through DramaWave.
For creators, in the face of highly uncertain models and algorithms, there is a need to move away from technical superstitions and to explore effective paths to enhance the quality of art and cultural values. It should be noted that, behind the technical myth of “one-clicked”, virtual filming and production technology has matured, and the key changes brought about by artificial intelligence are more cost and efficiency than image levels. The long-established CG (computer-generated images) effect remains a high-quality representation for viewer experience. The fear of innovation is that when all creation becomes data generation and menu selection, the short play becomes a “prefabricated” and a “discretionary business” with a very good deal of money, which is greatly diluted by the new sense of life. The process of learning the AI hint may in fact be tied to it. The better the use of AI tools, the more the creators need to remind themselves to discover and capture from a living life, rather than simply model their output on the basis of large amounts of data assets.
Technological development has always been at the service of creativity. During the 130 years since the film was born, from silence to sound, from screens to 3D, from film to numbers Each technological innovation will bring about a different degree of vibration for the creators, but its end result will be a continuous improvement in the quality of the visual arts. In the face of the new generation of technological innovation brought about by AIGC, creators need to adapt and embrace the symbiotic patterns of people and technology, overcome technological barriers and learn new creative logic. More importantly, the unique value of professional creators is constantly being exploited. On the one hand, it maintains a director’s and a master’s sense of traditional creative experience, avoids mere “dazzling” works, and, with the assistance of AIGC, proactively integrates aesthetic styles in order to make them an effective means of thematic expression. On the other hand, the creative transformation and innovative development of China ‘ s excellent traditional culture, cultural access to the sea and the mutual appreciation of civilizations also provide a rich creative opportunity for the AIG short play, calling on the creators to take on the cultural mission and to continue to make new breakthroughs.
