Plans for the reorganization of the Nubian Propulsion Company have become clearer, and all its mobile and leisure games will be integrated into the newly established “Creative House 5” sector. As part of the restructuring, a hand-travel project has been cancelled. The simultaneous announcement of a further cost cut of 200 million euros over the next two years bodes well for a possible new round of layoffs.
According to the announcement and presentation material published on the Nubian Investor Relations website, this adaptation involves a number of well-known product lines: Ketchapp, Kolibri, Just Dance, the Hunger Shark Series, UNO, the Baby Treasure Authorization Game and The Invincible Young Man: The Guardian of the Earth will all be incorporated into this new sector, which focuses on the service of leisure and mobile players. This is an important part of the full restructuring of the business of Phubai following the significant investment. At the PC and mainframe end, another seven games were postponed and six items were cancelled. The other four creative industries are: the Vantage Studios studio (The Assassin Letter, The Lonely Island Fright, Rainbow VI), the shooting game branch (The Ghost Operation, Cell Division, The Nation Block), other real-time service games (The Glorious Warlord, The God of the Hot Motors, The Ending Kingdom, The Great Spirit War) and the fantasy/dissemination game branch (The Episode, Reman, Prince Persian, The Magic Gate).
It is worth noting that the location of ” All-Purpose Block: Dawn ” and ” Rainbow VI ” , which belong to the IP of other creative workshops, is not yet clear in this structure. Following the closure of the mobile workshop in Halifax, Canada, Nubella will also close the Stockholm workshop and continue the reorganization of the Abu Dhabi, Redlynx and Massive workshops. Shebai indicated that the target of at least Euro100 million in cost reductions had been completed one year ahead of schedule and was expected to be fully implemented by March this year. The final phase of the reorganization would reduce expenditure by an additional 200 million euros over the next two years, while Phui indicated that he would continue to “assess the potential for divestment of assets”. Chief Executive Officer Yves Guillermot commented on this: “These initiatives mark a decisive turning point for maternity and reflect our determination to face up to the challenge and to reshape the long-term development of the group. The focus of the business line will have a significant impact on the group ‘ s short-term financial trajectory (especially in fiscal years 2026 and 2027), but this replacement will strengthen the group and restore it to sustainable growth and strong cash flow generation. A new phase has been brought to the fore — aimed at regaining creative leadership and building long-term values for players and stakeholders.”
